How Nandi Toys Got 269 WhatsApp Messages in 30 Days — Selling Kids Ride-On Cars Across North India

Client: Nandi Toys — Kids Ride-On Cars (Chandigarh)
Agency: Dizispark Technology
Platform: Meta Ads — Facebook & Instagram Messaging Campaign
Campaign Goal: Get parents to message on WhatsApp and buy kids ride-on cars
Industry: Kids Toys & Ride-On Cars
Campaign Period: 12 April 2026 – 11 May 2026 (30 Days)
Total Spend: ₹1,991.48 across 4 campaigns
Target Cities: Chandigarh, Delhi NCR, Haryana

1 Here is What Happened

Nandi Toys is based in Chandigarh. They sell kids ride-on cars the kind where small children sit inside and drive around. The product is good. Parents love it. But most of their sales were coming from people who already knew them or walked into their store. Online sales were slow. So Read This kids ride-on cars Meta Ads Study

They came to Dizispark and said: “We want to reach more parents online. We know people are buying these toys but they are not finding us.” So we started a Meta Ads campaign in April 2026. The goal was simple get parents in Delhi, Haryana, and Chandigarh to see the product and message on WhatsApp.

30 days later — 269 parents had sent a WhatsApp message asking about the ride-on cars. The best campaign brought leads at just ₹5.30 each. And 50% of those conversations became real sales. That is 1 out of every 2 parents who messaged actually buying the product.

2 The Problem

Selling a kids product like a ride-on car is not easy online. Parents want to see it, feel it, know it is safe. They have questions how big is it, what age is it for, does it work on all floors, what is the battery life. You cannot answer all of this with just a photo and a price tag.

• Nandi Toys had no way to reach parents outside of Chandigarh — but the product could sell anywhere in North India
• Random social media posts were getting likes but no actual buyers were coming through
• The first ads they ran on their own did not work — wrong audience, wrong message, wrong format
• They needed a way for parents to ask questions directly — not fill a form, not visit a website, just chat
• And all of this had to happen within a small monthly budget that a growing toy business could afford

3 What We Set Out to Do

• Reach parents with young kids in Delhi NCR, Haryana, and Chandigarh — people who actually buy these products
• Get them to tap the ad and open a WhatsApp chat instantly — where they could ask questions and see more
• Test multiple ad creatives until we found the one that made parents stop scrolling and actually tap
• Keep the cost per message low — under ₹10 per lead — so the campaign stays profitable even at small order values
• Run 4 different campaigns to understand what works — messaging ads, engagement ads, different creatives

4 What Dizispark Did

Step 1 We Started With the Right Audience

We did not show the ad to everyone. We showed it to parents of young children aged 1 to 8 — specifically in Delhi NCR, Haryana, and Chandigarh. People who follow parenting pages, kids brands, toy pages. This is why the cost stayed low we were not wasting money on people who have no reason to buy a kids ride-on car.

Step 2 The First Ads Did Not Work — And That Was Fine

This is the part most agencies never tell you. The first creatives did not perform. The response was low and the cost was high. Instead of giving up or blaming the platform, we went back and changed the ad. We tested different images, different angles of the car, different messages. One showed the child’s face of joy while riding. Another showed the features. Another showed the price.

The campaign only started working well after multiple rounds of creative testing. This is normal. And this is exactly why businesses who run ads themselves often give up they try one ad, it does not work, and they stop. We kept going until it clicked.

Step 3 Click-to-WhatsApp — The Right Format for This Product

We used a Click-to-WhatsApp ad format. When a parent tapped the ad, their WhatsApp opened directly with a chat to Nandi Toys. No website. No form. No waiting. They could ask “What age is this for? Does it come in red? What is the price?” and get an answer in minutes. That kind of direct conversation is what converts a curious parent into a buyer.

Step 4 We Ran 4 Campaigns to Learn and Improve

Instead of putting all the money in one ad, we split it across 4 different campaigns. One was purely for messages. One was a copy of the best-performing one to scale it. One was for post engagement getting more people to know the brand. One was an older campaign we reactivated to test its performance again. This multi-campaign approach gave us real data on what was working.

Step 5 We Watched It Every Day

Every morning we checked the numbers. Which ad is getting cheaper leads. Which one is getting ignored. Which city is responding more. We kept the dizispark_setup campaign active because it was the clear winner — 191 messages at just ₹5.30 each. The others we monitored and kept running at lower budgets for learning.

5 Campaign-by-Campaign Breakdown

Here is exactly what each campaign delivered — real numbers from the Meta Ads Manager:

The dizispark_setup campaign was the clear winner 191 messages at just ₹5.30 each, still running and still bringing results. The post engagement campaign reached a huge audience for just ₹0.26 per engagement — building brand awareness while the messaging campaigns brought in direct buyers.

6 What the Numbers Mean in Real Life

Let us break this down simply.

Think about this: if the average ride-on car sells for ₹4,000 to ₹8,000, and each sale cost just ₹15 in ad spend — that is one of the most profitable ways a toy business can grow. Traditional options like exhibitions, newspaper ads, or local TV cost hundreds of times more per sale.

And those 28,922 people who saw the ad they now know Nandi Toys exists. Even the ones who did not buy today may come back next month when their child’s birthday is coming up.

7 Real Ad Results Screenshot

Here is the actual screenshot from Meta Ads Manager. These are the real numbers from Nandi Toys’ account — not made up, not estimated. 4 campaigns, 30 days, ₹1,991.48 total spend.

8 Before & After Meta Ads

9 Key Numbers

• 269 parents sent a WhatsApp message about Nandi Toys ride-on cars in 30 days
• Best cost per message: ₹5.30 — the dizispark_setup campaign is still running and still delivering
• Total money spent: ₹1,991.48 across 4 campaigns on Facebook and Instagram
• 50% conversion rate — 1 in every 2 parents who messaged actually bought the product
• Total people reached: 28,922 — real parents in Delhi, Haryana, and Chandigarh
• Total impressions: 39,585 — times the Nandi Toys ad appeared in front of parents
• Post engagement campaign: 1,345 engagements at just ₹0.26 each — brand awareness at almost no cost
• First ads did not work — multiple creative rounds were tested before finding the winning ad
• 4 campaigns run simultaneously — messaging, engagement, scaling, and retesting

10 Conclusion

Selling kids products is an emotional business. Parents are careful. They want to know the product is safe, the seller is real, and the price is fair. A Meta Ad that opens a WhatsApp chat does all three things it shows the product, it puts a real person on the other end, and it lets the parent ask whatever they want before buying.

For Nandi Toys, this changed everything. In 30 days, 269 parents reached out on WhatsApp. Half of them bought. All of this happened with less than ₹2,000 in total ad spend. That is less than what a single banner hoarding costs for one week in Chandigarh and this reached parents across three states.

The campaign did not work perfectly from day one. The first ads needed fixing. But that is real marketing. You test, you learn, you improve. And when the right creative hit the right audience the messages started coming in every single day.

If you sell something parents buy for their kids toys, clothes, books, equipment, anything this approach will work for you too. The parents are on Facebook and Instagram. You just need to reach them the right way. That is what Dizispark does.

Want the Same Results for Your Kids Product Business?

We helped Nandi Toys get 269 WhatsApp messages in 30 days for just ₹5.30 each. 50% of those turned into real sales. We did this with ₹1,991 total spend — less than what most businesses spend on one newspaper ad. If you sell kids products, toys, ride-ons, or anything parents buy for their children we know exactly how to reach them. Parents in Delhi, Haryana, Chandigarh, and all across North India are on Facebook and Instagram every day. We put your product in front of them at the right time.

It does not matter if you are a small business or a growing one. We have run campaigns for businesses of all sizes. What matters is that we find real buyers for your product at a cost that makes sense.
Most businesses we work with see their first real results within 5 to 7 days. You do not have to wait months to know if it is working. Just message us. We will look at your product and tell you honestly what kind of results you can expect. connect with Dizispark.