How Dizispark Helped Get 290 Real Estate Enquiries at Just ₹18.05 Each

Client: (Client Name Confidential)
Agency: Dizispark Technology
Platform: Meta Ads — Facebook & Instagram Messaging Campaign
Campaign Goal: Get genuine property buyers to start a conversation about
Campaign Period: 31 Days (1 Aug – 31 Aug, 2026)
Total Spend: ₹5,235.76
Industry: Real Estate

About the Client

A real estate business based, offering to buyers and investors across. Real estate is one of the most competitive categories on Facebook and Instagram, with developers, brokers and agents all bidding for the same buyers every day. A strong offer and quality inventory but needed a dependable way to reach serious buyers online and start real conversations with them. They brought us in to build a system that could do this consistently, without spending heavily on every enquiry.

The Problem

Property is a high-value, considered purchase. Nobody buys a plot or a flat on impulse, so the ad had to build enough trust and interest in a few seconds to make someone stop scrolling and reach out. In a category this crowded, a generic ad gets ignored. The bigger problem was lead quality and cost. Many real estate campaigns collect cheap form fills that never pick up the phone, or they spend heavily to get a handful of enquiries, needed buyers who were willing to start a direct conversation, at a cost that made sense for a limited daily budget.

What We Wanted to Do

The goal was to get interested property buyers in the right locations to message directly, rather than just scroll past another property ad. That meant being disciplined about audience and offer from the first day. We also wanted to keep the cost per enquiry as low as possible so that every rupee of the daily budget worked hard, and to run the campaign in a way that gave us a clear read on what was working. Above all, the objective was to give a steady, repeatable flow of conversations that the sales team could follow up on the same day.

What Dizispark Did

Step 1 Built a Focused Sales Campaign

We set up a dedicated sales campaign for the month, built around one clear offer. Instead of splitting the budget across many audiences and objectives, we concentrated it on a single campaign designed to start conversations with buyers.

Step 2 Targeted Buyers in the Right Locations

We used precise location and audience targeting so that spend reached people in a realistic position to buy, rather than a broad, generic audience. Every rupee was aimed at people, who could actually visit and purchase.

Step 3 Created a Property-Led Ad Creative

The ad creative was [a short vertical video / a set of image ads] showcasing [Project / Property highlights], designed to catch attention quickly and make the location, the offer and the next step clear.

Step 4 Used Messaging to Cut Friction

Instead of sending people to a slow website or a long form, the ads opened a direct message conversation. A buyer could ask about price, location or site visits in a single tap, which removed a common drop-off point and let the sales team respond while the interest was still fresh.

Step 5 Tracked and Optimised Daily

We monitored reach, frequency, cost per conversation and daily spend throughout the month, and adjusted what was not performing. This hands-on tracking is what kept the cost per enquiry at just ₹18.05.

The Results

Here is what the campaign delivered in 31 days:

Together, these numbers tell a clear story: for a total spend of ₹5,235.76, the campaign reached 19,096 people on Facebook and Instagram and started 290 direct conversations with interested buyers. That works out to roughly one conversation for every 66 people reached. A frequency of 1.87 means the ads mostly reached fresh viewers instead of showing the same people again and again. This kept the audience from getting tired of the ad and kept the cost per enquiry low through the month.

Real Ad Results Screenshot

Here is the actual screenshot taken directly from Meta Ads Manager, showing the real, unedited performance numbers from the campaign.

Real Meta Ads Manager data — Managed by Dizispark — 31 Days (1 Aug – 31 Aug, 2026)

Before & After Dizispark

Key Numbers

Across the full campaign, 290 property buyers started a message conversation with [Client Name], which reflects genuine interest given that each person had to take a deliberate step to reach out. The total money spent to achieve this was ₹5,235.76 on a daily budget of ₹300, at an average cost of just ₹18.05 per enquiry. The campaign reached 19,096 people with a frequency of 1.87, and throughout the month, targeting stayed restricted to the locations [Client Name] could realistically serve.

Conclusion

Real estate is an expensive category to advertise in, and many businesses spend heavily for very few serious enquiries. A focused campaign, aimed at the right buyers and built to start conversations, can change that. With a total spend of ₹5,235.76, the campaign brought in 290 buyers who started a direct conversation,each one arriving at an average cost of just ₹18.05.

Every one of those 290 conversations is a real person who was interested enough in a property to reach out. Can now follow up with each of them directly, answer their questions, arrange site visits and turn genuine interest into bookings.

Dizispark made this happen for a real estate business, and the same approach can be applied to any developer, broker or property business looking to build a real online enquiry pipeline. The right offer, shown to the right audience, tracked closely from day one, is what produces the right result.

Ready to Turn Ad Spend Into Real Property Enquiries?

Dizispark builds and runs Facebook & Instagram campaigns for real estate developers, builders and property businesses across India. These are not generic templates, but campaigns built around your specific project, locations and budget.

• A campaign strategy built around your business, not a copy-paste template
• Precise location and audience targeting, so you only pay to reach buyers you can actually serve
• Daily monitoring and optimisation, never set and forget
• Clear, transparent reporting, so you always know your real cost per enquiry

That meant 290 real enquiries in 31 days at just ₹18.05 each.

Let’s build the same kind of system for your business. Reach out for a free consultation, no obligation, just a clear look at what’s possible for your budget.

Website: https://dizispark.com/
WhatsApp / Call: 6287 623 081 | We work with real estate.