Client: Transport Business Service (Client Name Confidential)
Agency: Dizispark Technology
Platform: Meta Ads — Facebook & Instagram Messaging Campaign
Campaign Goal: Get truck & dumper owners to register and start a WhatsApp chat
Campaign Period: January 1, 2026 to March 31, 2026 (3 Months)
Total Spend: Rs 6,905.55
Industry: Transport & Logistics — Truck & Dumper Work Provider Across India
Table of Contents
ToggleAbout the Client
This Meta ads case study Our client is an India-based company that provides regular truck and dumper work to vehicle owners across India. If you own a truck or dumper — 10, 12, 14, 16, 18, or 22 tyre — gives you safe, timely, and profitable loads to keep your vehicle on the road and earning money.
The company moves construction materials, stone, sand, soil, and industrial goods. They have over 10 years of experience in truck and dumper transportation. is trusted by truck owners from Rajasthan, Bihar, Delhi NCR, and many other states across India for giving them regular work, on-time payments, and honest communication.
The main goal of the campaign was simple — get truck and dumper owners to register and start a WhatsApp chat so the team could match them with the right loads in their area. This is why a click-to-WhatsApp messaging campaign on Meta was the perfect choice.
The Problem
had a good service and a working website. But truck and dumper owners across India did not know about it. Most owners were getting work only through local contacts or sitting idle waiting for calls. wanted to reach more truck owners all over India and fill their trucks with regular work. Dizispark was asked to help with Meta Ads.
- No Facebook or Instagram ads were running — truck owners had no way to find online
- Truck owners from other states like Rajasthan, Bihar, UP, Gujarat could not be reached without digital ads
- Truck owners want to talk and ask questions before registering — so just a website visit would not work
- The ads had to reach the right people — only truck and dumper owners — not general public
- The campaign had to run for 3 months with a total budget of Rs 6,906 and deliver strong results
What We Wanted to Do
- Get truck and dumper owners to send a WhatsApp message to register and get regular transport work
- Show the ads only to truck owners, dumper owners, and vehicle operators across India
- Beat the industry rate of $18.03 per chat (around Rs 1,500) by a very big margin
- Keep the cost per WhatsApp chat very low so gets maximum registrations from the budget
- Run the campaign for 3 months to build a steady daily flow of truck owner registrations on WhatsApp
What Dizispark Did
Step 1 Found Truck and Dumper Owners on Facebook
We built a targeted audience of truck owners, dumper operators, and vehicle owners across India. Facebook was told to show ads only to people who are connected to trucking, heavy vehicles, construction transport, and logistics. We also targeted states where heavy transport work is common — Rajasthan, UP, Bihar, Haryana, Gujarat, and Maharashtra. Every rupee went to someone who might actually own a truck or dumper.
Step 2 Made a Click-to-WhatsApp Registration Ad
We made ads where truck owners could tap a button and start a WhatsApp chat with the team right away. When a truck owner saw the ad and wanted regular work, they just tapped the button and WhatsApp opened. They could register their truck type — 10, 12, 14, 16, 18, or 22 tyre — and the team would match them with loads in their area. Simple. Fast. No website needed.
Step 3 Wrote Ads That Spoke Directly to Truck Owners
The ad copy talked about the real problem every truck owner faces — sitting idle with no work. The ads said: Own a truck or dumper? Get regular loads across India. 10 to 22 tyre trucks welcome. Message us now. This spoke directly to truck owners who were worried about their vehicle not earning. When they saw this, they tapped right away.
Step 4 Tested Different Ads to Find What Worked Best
We ran multiple versions of the ad at the same time different images, different text, different audiences. We checked which version was getting the most chats for the least money. The best performing ads got more budget. The weaker ones were stopped. This testing is what brought the cost down so low.
Step 5 Managed the Campaign Every Day for 3 Months
Every single day for 3 months, we checked the campaign. We adjusted the budget, changed the audience if needed, and kept optimizing the ads. This daily work over 3 months is how we got 3,572 chats at just Rs 1.93 each when others were paying Rs 1,500 for the same.
The Results
3,572
WhatsApp Chats Started
People who tapped the ad and messaged the client on WhatsApp
Rs 1.93
Cost Per Chat
81% cheaper than the industry median for similar ad sets
Rs 6,906
Total Money Spent
3 month Meta Ads campaign across Facebook and Instagram
81%
Cheaper Than Others
Industry median was $18.03 per chat. We delivered at Rs 1.93
In 3 months from January 1 to March 31, 2026, here is what happened:
A total of 3,572 truck and dumper owners sent a WhatsApp message to register with . Each chat cost only Rs 1.93. Other businesses running similar ads at the same time were paying around $18.03 per chat (around Rs 1,500). Total money spent was Rs 6,905.55 over 3 months.
That means for every Rs 6,906 spent, received 3,572 truck owner registrations directly in WhatsApp. Each of these is a real truck or dumper owner who wants regular work. The client can now match them with loads and build long-term working relationships.
Real Ad Results Screenshot
Here is the actual screenshot from Meta Ads Manager. These are the real numbers from the 3 month campaign that Dizispark ran for this transport business.

Before & After Dizispark
| Area | Before Dizispark | After Dizispark |
| Ads Running | No Facebook or Instagram ads at all | Full 3 month messaging campaign live on Meta |
| New Registrations | Only local truck owners through word of mouth | 3,572 truck & dumper owners messaged on WhatsApp |
| Cost Per Lead | No digital leads from social media at all | Rs 1.93 per chat — 81% cheaper than industry |
| States Covered | Only nearby and known truck owners | Truck owners from Rajasthan, Bihar, UP, Gujarat & more |
| How Leads Came | Had to call and find truck owners manually | Truck owners messaged first on WhatsApp |
| Brand Awareness | Very few people outside local area knew them | Thousands of truck owners saw the brand on Facebook |
| Budget Tracking | No digital ad budget or performance data | Rs 6,906 spent with full daily tracking and reports |
Key Numbers
- 3,572 truck & dumper owners registered on WhatsApp in 3 months January to March 2026
- Each registration cost only Rs 1.93 others paid around Rs 1,500 for the same result
- Industry median for similar ads was $18.03 per chat we beat it by 81%
- Total money spent: Rs 6,905.55 across 3 months on Facebook and Instagram
- Truck owners from 10 to 22 tyre were reached construction, sand, stone, and industrial goods transport
- Ads shown only to truck and dumper owners across key states no money wasted on wrong people
- Campaign managed and improved every single day for 3 full months
Conclusion
Before Dizispark, was reaching truck owners only through local contacts and word of mouth. Thousands of truck owners across India had idle vehicles and no work and they had no way to find . In 3 months, that changed.
We got 3,572 truck and dumper owners to send a WhatsApp message to register for only Rs 1.93 per chat. Other businesses doing the same kind of ads were paying around Rs 1,500 per chat. We did it for 81% less money.
Every one of those 3,572 people is a real truck or dumper owner who wants regular work. They saw the ad, understood the offer, and sent a message. The client can now match them with loads, give them regular work, and build long-term relationships. Rs 6,906 spent. 3,572 truck owners connected. That is outstanding value.
This shows that even in a tough market like road transport, Facebook ads work amazingly well when the targeting is sharp, the message is right, and the campaign is managed every single day. Dizispark made it happen for . We can do the same for your business.
Want More Customers for Your Business?
If you want real results like this for your business, now is the right time to start with Dizispark. We helped a transport company get thousands of WhatsApp leads at a very low cost, and we can do the same for you. At Dizispark, our focus is simple bring you genuine customers who are ready to connect and do business. You don’t need a big budget, you just need the right strategy and execution. If you are serious about growing your business and getting consistent leads every day, Dizispark is here to help you achieve that. Message us now and let’s get started.
