CLIENT: Jai Ram Travels
LOCATION: Meghalaya
AGENCY: Dizispark Technology
PLATFORM: Google Ads
GOAL: Get Phone Calls and Website Visits
CITIES TARGETED: Shillong, Meghalaya and Assam
CAMPAIGN PERIOD: 1 to 19 March 2026 (19 Days)
TYPE OF BUSINESS: Tour Packages in Northeast India
About the Company
This is a Google ads case study read and understand Jai Ram Travels is a travel company based in Shillong. They help people plan and go on trips to Meghalaya, Assam, and other places in Northeast India. They know this area very well and give people a great trip experience.
People from all over India come to Jai Ram Travels when they want to visit places like Cherrapunji, the living root bridges, the tea gardens of Assam, and the beautiful hills of Shillong. Jai Ram Travels makes the whole trip easy they plan everything for you.
But there was one big problem. When people typed things like Shillong tour package or Meghalaya trip on Google, Jai Ram Travels was not showing up. So many people who wanted to book a trip never even found them. That is why they came to Dizispark to fix this problem.
WHAT WAS THE PROBLEM
The Problem Jai Ram Travels Had
- When people searched on Google for trips to Shillong or Meghalaya, Jai Ram Travels was not showing up
- Big websites like MakeMyTrip and Cleartrip were showing up first instead
- Jai Ram Travels had no Google Ads running, so Google did not show their business to anyone
- People who want to book a trip usually call first before booking. But nobody was calling because nobody could find them
- Shillong and Meghalaya are becoming very popular places to visit. Jai Ram Travels needed to show up fast
- The goal was to get people to both call on the phone and visit the website
Our Goals
- Make Jai Ram Travels show up on Google when people search for trips to Shillong, Meghalaya and Assam
- Get people to call Jai Ram Travels directly from the Google ad with one tap on their phone
- Also get people to visit the Jai Ram Travels website
- Make sure the ads only showed to people who were actually looking for tours in Northeast India
- Set up the ads well so Jai Ram Travels can run bigger ads in the future during busy travel seasons
How We Did It — Step by Step
Step 1 We Set Up Google Ads to Get Calls and Website Visits
Dizispark created a Google Ads campaign. The goal was two things get people to call Jai Ram Travels and also get people to visit their website. The ad had a big call button that people could tap on their phone to call straight away. This is very useful for a travel company because most people call first before booking a trip.
Step 2 We Picked the Right Words People Search For
Dizispark found out what words people type on Google when they want to go to Northeast India. We used words like Shillong tour package, Meghalaya trip, Assam travel, Northeast India tour from Delhi, travel agent in Shillong, Cherrapunji trip, and weekend trip from Guwahati. We also blocked bad words like hotel reviews or free travel guide so that only people who really wanted to book a trip would see the ad.
Step 3 We Wrote Ads That Made People Want to Click
Dizispark wrote the words shown in the ad. The ad told people that Jai Ram Travels knows Meghalaya and Assam very well, that they plan great trips, and that people can call them right now or visit the website. Both a call button and a website link were in the ad so people could choose how they wanted to get in touch.
Step 4 We Showed the Ad Only in the Right Cities
We made sure the ad only showed to people in cities where people usually plan Northeast India trips like Delhi, Mumbai, Kolkata, Bengaluru, and Guwahati. We also showed it to people already in Shillong, Meghalaya and Assam. This way no money was wasted showing the ad to people in the wrong places.
Step 5 We Watched the Ads Every Week and Fixed What Was Not Working
Every week, Dizispark checked how the ads were doing. If a word was not getting good clicks, we stopped it. If another word was doing very well, we gave it more money. This made sure every single rupee was being used in the best way.
The Results from 1 to 19 March 2026
In just 19 days, here is what the Google Ads did for Jai Ram Travels
727
Total Clicks
People clicked on the Jai Ram Travels ad
6,510
Total Impressions
People saw the ad on Google in 19 days
Rs 13.42
Cost Per Click
Dizispark paid only Rs 13.42 for each click
Rs 9,750
Total Money Spent
Total ads budget used in 19 days
727 people clicked on the Jai Ram Travels ad. Each of these people was searching for a trip to Northeast India they were not just random people. They were people who actually wanted to travel.
The ad showed up 6,510 times on Google. This means 6,510 times someone in Shillong, Meghalaya, Assam or another city saw the name Jai Ram Travels while searching for a trip. This helps people remember the company name even if they do not click right away.
Dizispark spent only Rs 13.42 every time someone clicked the ad. This is a very good price for a travel company. The total money spent in 19 days was Rs 9,750. Many of those 727 people called directly from the ad and a phone call from someone who wants to book a trip is the best thing that can happen for a travel company.
Proof — This is What Google Showed Us
BEFORE AND AFTER
| What We Checked | Before Dizispark | After Dizispark |
|---|---|---|
| On Google | Nobody could find them on Google | Showing up when people search in Shillong, Meghalaya and Assam |
| Phone Calls | No calls from Google | People could call directly from the ad |
| Clicks | Zero clicks | 727 people clicked the ad in just 19 days |
| Times Ad Showed | Not tracked | 6,510 times the ad was seen on Google |
| Cost Per Click | No ads running | Only Rs 13.42 per click |
| Who Saw the Ad | Nobody targeted | People searching for tours in Northeast India |
| Money Spent | Rs 0 | Rs 9,750 fully tracked, nothing wasted |
Summary of What We Got
- What We Achieved Quick Summary
- 727 people clicked on the ad and visited Jai Ram Travels in just 19 days
- The ad was seen 6,510 times by people searching for tours in Shillong, Meghalaya and Assam
- Dizispark spent only Rs 13.42 per click very good value for a travel company
- Total money spent was Rs 9,750 across 19 days
- People could call Jai Ram Travels directly from the ad with one tap
- Ads only showed to people in the right cities no money was wasted on wrong areas
- A strong Google Ads setup is now ready for Jai Ram Travels to grow further
Conclusion
More and more people from big cities like Delhi and Mumbai want to visit Northeast India. Shillong, Meghalaya, and Assam are becoming very popular. But these people search on Google first before they book a trip. If a travel company is not showing up on Google, those people will never find them.
Jai Ram Travels is a great company. They know Northeast India very well and give people a wonderful trip. But before Dizispark, when someone searched on Google for a Shillong tour package, Jai Ram Travels was not showing up. So those people went somewhere else.
After 19 days of running Google Ads, Jai Ram Travels was now showing up. 6,510 people saw the ad. 727 people clicked it. Many of those called directly. These are real people who wanted to book a trip and now they know about Jai Ram Travels.
The next step is to run bigger ads before the busy travel months October to February. Dizispark can also create separate ads for specific trips like Cherrapunji, Dawki, Kaziranga and Shillong city tours. The hard work is already done. Now it is time to grow.
Want More Customers to Find Your Business on Google?
If you also want real results like this where people don’t just see your business but actually call and visit now is the time to act. Your customers are already searching on Google, you just need to show up in front of them. We help you get more calls, more clicks, and real leads using the right strategy. No guesswork, only clear and simple ads that work. Whether you run a travel business or any local service, this can work for you too. Start getting found by the right people at the right time.
Don’t miss customers who are ready to buy. Reach out today and let’s grow your business step by step. Let’s turn your Google searches into real customers. Visit Now Dizispark
