Client: Loan Provider (Confidential)
Agency: Dizispark Technology
Platform: Meta Ads on Facebook and Instagram
Campaign Goal: Lead Generation via Instant Form
Campaign Period: Nov 20 2025 to Dec 5 2025 (15 Days)
Industry: Finance and Personal Loans
About the Client
This client is a loan provider offering personal and business loan services. They help people get quick access to money when they need it whether it is for a personal emergency business expansion home renovation or any other purpose. Like most finance businesses, their biggest challenge is finding people who genuinely need a loan right now. Not everyone is looking for a loan at the same time, so the ads need to reach the right people. Those who are actively thinking about borrowing money and looking for a reliable lender.
They approached Dizispark to run a focused 15 day lead generation campaign on Meta Ads. The goal was simple. Get real people to fill a form and express interest in a loan.
What Was the Challenge
- Finance and loan ads are one of the most competitive categories on Meta Ads
- Many people scroll past finance ads because they do not feel relevant to their situation
- The ad needs to speak to people who have an actual need for money right now and not just general interest
- Trust is a big factor and people are careful about sharing personal details with a lender they do not know
- The campaign had a short window of just 15 days to show results
What Dizispark Set Out to Achieve
- Generate real lead form submissions from people who were actively looking for a loan
- Keep the cost per lead low enough to make the campaign commercially worthwhile
- Build trust in the ad so people felt comfortable filling in their details
- Deliver consistent leads throughout the 15 day campaign period
- Make sure the leads were good quality and not just random form fills
What Dizispark Did?
1 Used the Lead Generation Objective with Instant Forms
Dizispark chose Meta’s Lead Generation objective with Instant Forms. This means when someone clicks the ad, a form opens directly inside Facebook or Instagram. They do not need to leave the app or visit a website. The form was short and simple, asking only for the basic details needed to qualify a loan enquiry. Less steps means more people complete it.
2 Targeted People Who Actually Need a Loan
Instead of showing the ad to everyone, Dizispark focused on specific audience groups. People who had recently searched for loan options, shown interest in personal finance, or were in life situations where people commonly need extra money. Targeting was also done by income level and location to make sure the ads reached people the lender could actually serve.
3 Made the Ad Feel Trustworthy
Finance ads fail when they feel pushy or too good to be true. Dizispark wrote the ad copy to be straightforward and honest. It explained the loan process simply, mentioned key benefits like quick approval and easy documentation, and used a tone that felt like a helpful guide rather than a sales pitch. When people trust the ad, they are more willing to fill in their details.
4 Kept the Form Simple
A long and complicated form kills lead generation campaigns. The instant form was kept to the minimum required fields, which were name, phone number, and loan requirement. This reduced drop offs and made it easy for interested people to submit their details quickly. The sales team could then follow up and collect more information directly.
5 Monitored Daily and Adjusted
With only 15 days to work with, the Dizispark team watched the campaign closely every day. When they saw which ad set was performing best in the first week, they shifted more budget toward it. This kind of active management in a short campaign makes a big difference to the final results.
The Results
In just 15 days from November 20 to December 5 2025 the campaign delivered
41 people filled the lead form and expressed interest in a loan. Each lead cost Rs 41.34. The total spend for the entire 15 day campaign was Rs 1694.91. For context, finance lead generation is one of the most expensive categories in digital advertising. Many loan and finance campaigns in India see cost per lead between Rs 200 and Rs 800.
Dizispark delivered quality loan leads at Rs 41 per lead which is a very strong result, especially in a short 15 day window where the campaign was still in its learning phase. The first week delivered the highest daily leads as the campaign hit its stride early. The second week maintained consistent delivery while the budget was being used efficiently.
Week by Week Breakdown
Before and After
Key Results
- 41 loan leads generated in just 15 days by Dizispark
- Cost per lead was Rs 41.34 which is very competitive for the finance category in India
- Total campaign spend of Rs 1694.91 for a full two weeks of lead flow
- Instant form objective reduced drop offs as no website visit was needed
- Simple form design led to higher completion rate from interested users
- Trust focused ad copy improved form submission rate among targeted audience
- Active daily monitoring by Dizispark helped shift budget to best performing ad set in week one
Conclusion
Getting leads for a loan business through Meta Ads is absolutely possible but it requires the right approach. Finance is a sensitive category. People are not going to hand over their details to just any ad that appears on their feed. What worked here was a combination of three things. The right audience which were people who genuinely needed financial help. The right format which was a simple instant form that made it easy to apply. And the right tone which was an ad that felt honest and helpful rather than push.
This case study clearly shows that loan leads Meta Ads India campaigns can deliver strong results when executed with the right targeting and strategy. 41 leads in 15 days at Rs 41 each shows that even in a short campaign window, Meta Ads can deliver real business results for a finance company when Dizispark sets up the strategy properly. With a longer campaign and more budget, these results can scale significantly.
Want More Loan Leads for Your Business?
Getting loan enquiries from the right people is not easy. Most businesses spend a lot of money on ads and still get leads that go nowhere. At Dizispark, we do things differently. We find people who actually need a loan right now and make it easy for them to reach you directly. No wasted budget. No random leads. This campaign got 41 real leads in just 15 days at Rs 41 each. We can do the same for your business. Let us talk and build a campaign that works for you.
