Client: Meditation Business (Client Name Confidential)
Agency: Dizispark Technology
Platform: Meta Ads — Facebook & Instagram Messaging Campaign
Campaign Goal: Get people interested in meditation to start a WhatsApp chat
Campaign Period: March 27, 2026 — Ongoing (2 Active Campaigns)
Total Spend: Rs 1,134.96
Industry: Wellness & Mindfulness — Meditation Classes and Programs
Table of Contents
ToggleAbout the Client
Our client runs a meditation and wellness business in India. They offer meditation classes, mindfulness programs, and wellness sessions to help people reduce stress, sleep better, and feel more calm in their daily life. This meta ads case study are very Important so read & understand.
Today, millions of people in India are dealing with stress, anxiety, and sleep problems. They are looking for ways to feel better and meditation is one of the best solutions. But most people do not know where to start or who to go to. Our client helps them take that first step.
The business had great programs to offer but was not reaching enough new students online. Most people came through word of mouth. The client wanted to reach more people on Facebook and Instagram and get them to start a WhatsApp conversation to learn about the programs. Dizispark was asked to make this happen.
The Problem
The client had good meditation programs but very few people outside their existing circle knew about them. Running Facebook ads for a wellness business is not easy you need to reach people who are actually interested in meditation and mindfulness, not just everyone.
- No Facebook or Instagram ads were running so no new students were coming from social media
- Meditation is a personal topic people need to talk to someone before joining a class or program
- The target audience is very specific people dealing with stress, anxiety, or sleep issues who are open to meditation
- The ads had to feel calm and trustworthy not salesy to connect with the right people
- The campaign had to deliver results quickly with a small starting budget of around Rs 1,135
What We Wanted to Do
- Get people who are stressed, anxious, or curious about meditation to send a WhatsApp message
- Show the ads only to people in India who are likely to be interested in wellness and mindfulness
- Keep the cost per WhatsApp chat low so the client gets good value from a small budget
- Run 2 campaign versions at the same time to test which one works better
- Build a steady flow of interested people messaging the client every day
What Dizispark Did
Step 1 Found People Interested in Meditation on Facebook
We built a targeted audience of people who follow wellness pages, are interested in yoga, meditation, mindfulness, stress management, and mental health. We also targeted people who follow spiritual and self-improvement content on Facebook and Instagram. This made sure every rupee was spent reaching someone who might actually want to join a meditation program.
Step 2 Ran 2 Campaigns at the Same Time
We launched 2 separate campaigns Engagement Campaign 27/3 and Engagement Campaign 27/3 – Copy — with slightly different targeting and creatives. Running two campaigns at the same time lets us compare which one performs better and then put more money into the winner. Both campaigns are still running and delivering results.
Step 3 Made Calm and Trustworthy Ads for Meditation
The ads were made to feel peaceful and genuine not like a hard sell. The message was simple: Feeling stressed? Try meditation. Message us to learn how. The visuals used calm colors and peaceful imagery. For a meditation business, the ad itself needs to feel like what you are selling calm, warm, and real.
Step 4 Used Click-to-WhatsApp So People Could Ask Questions
Every ad had a WhatsApp button. When someone tapped the ad, a WhatsApp chat opened right away. This is perfect for a meditation business because people want to ask questions how long are the sessions, is it online or offline, how much does it cost. The client could answer all of this on WhatsApp and turn the conversation into a booking.
Step 5 Checked and Improved the Ads Every Day
We checked both campaigns every day. We compared which one was getting more chats at a lower cost. The better campaign got more budget. The weaker one was improved. This daily work brought the combined average cost per chat to just Rs 8.54 a strong result for the wellness and meditation space in India.
The Results
Here is what the 2 campaigns delivered:
133
WhatsApp Chats Started
People who messaged to learn about the meditation programs
Rs 8.54
Avg. Cost Per Chat
Campaign 1: Rs 8.34 per chat | Campaign 2: Rs 8.75 per chat
22,523
Total Impressions
Times the ads were shown on Facebook and Instagram
18,187
Total Reach
Unique people across India who saw the meditation ad
Rs 1,135
Total Money Spent
Rs 575.25 (Campaign 1) + Rs 559.71 (Campaign 2)
Ongoing
Both Campaigns
Unique people across India who saw the meditation ad
The two campaigns together got 133 people to send a WhatsApp message asking about meditation programs. Campaign 1 got 69 chats at Rs 8.34 each, and Campaign 2 got 64 chats at Rs 8.75 each. The ads reached 18,187 unique people and were shown 22,523 times all for just Rs 1,134.96 total.
What makes this even better both campaigns are still running. This means new chats are coming in every day. The longer the campaign runs, the more students the client can reach. Rs 1,135 spent so far has already brought in 133 warm leads. That is very strong value for a wellness business.
Real Ad Results Screenshot
Here is the actual screenshot from Meta Ads Manager showing real results from both campaigns managed by Dizispark Technology.

Before & After Dizispark
| Area | Before Dizispark | After Dizispark |
| Ads Running | No Facebook or Instagram ads at all | 2 active campaigns running on Meta — ongoing |
| New Students | Only through word of mouth and referrals | 133 people started a WhatsApp chat in a short time |
| Cost Per Lead | No leads from social media at all | Rs 8.54 per chat — strong result for wellness niche |
| People Reached | Very limited — only local and known contacts | 18,187 unique people across India saw the ad |
| How Leads Came | Client had to find students on their own | Interested people messaged the client first on WhatsApp |
| Impressions | No visibility on social media | 22,523 times the ad was shown on Facebook & Instagram |
| Budget Used | No digital ad budget or tracking | Rs 1,135 with full daily tracking and both campaigns live |
Key Numbers
- 133 people started a WhatsApp chat to learn about the meditation programs
- Campaign 1: 69 chats at Rs 8.34 each | Campaign 2: 64 chats at Rs 8.75 each
- Total money spent: only Rs 1,134.96 across both campaigns
- Total reach: 18,187 unique people unique people who saw the ad on Facebook or Instagram
- Total impressions: 22,523 times the ad was shown on Meta platforms
- Both campaigns are still active and running new chats coming in every day
- Ads targeted people interested in meditation, yoga, mindfulness, and wellness across India
Conclusion
Before Dizispark, this meditation business was getting new students only through friends and referrals. There was no way to reach people on the internet who were looking for help with stress and anxiety. That changed quickly once the ads went live.
With just Rs 1,135 spent, we got 133 people to send a WhatsApp message each at an average of just Rs 8.54 per chat. The ads reached 18,187 unique people and were seen 22,523 times on Facebook and Instagram. And the best part both campaigns are still running and bringing in new leads every single day.
Every one of those 133 people is someone who is interested in meditation and reached out first. The client can now talk to them on WhatsApp, explain the programs, and convert them into paying students. This is exactly the kind of result a small budget can deliver when the ads are done right.
Dizispark made this happen for a meditation business. We can do the same for any wellness, coaching, or education business in India. The right ad, the right people, the right result.
Want More Students or Customers for Your Business?
Want more customers for your business?
Dizispark can help you get real WhatsApp leads at a low cost. We helped a business get 133 chats — we can do the same for you.
Just send a message to Dizispark now and we will show you how it works.
No confusion. No wasted money. Only real results.
Contact Dizispark today and start getting your leads.
