How Dizispark Helped Ayurveda Brand Piles Get 231 Messaging Conversations at Just ₹20.27 Per Conversation in 28 Days

Meta Ads Case Study for Healthcare

Client Ayurveda Piles — Ayurvedic Healthcare Brand
Agency -Dizispark Technology
Platform Meta Ads — Facebook & Instagram (Messaging Campaign)
Campaign– Goal Drive Messaging Conversations via WhatsApp / Messenger
Campaign– Period 24 February 2026 to 24 March 2026 (28 Days)
Industry– Ayurvedic Healthcare — Piles Treatment

About Ayurveda Brand

Meta Ads Case Study for Healthcare know Ayurveda Piles is an Ayurvedic healthcare brand specializing in natural and herbal treatment for piles. The brand offers 100% natural Ayurvedic medicines and treatment plans for people suffering from piles — without surgery, without side effects, and without the need for hospital visits.

Piles is one of the most common but under-spoken health problems in India. Millions of people suffer from it but many are hesitant to visit a doctor or talk about it openly. Ayurveda Carre Piles fills this gap by offering a discreet, trusted, and affordable Ayurvedic solution that patients can learn about and order from the comfort of their home.

The brand wanted to reach people across India who are searching for natural piles treatment and convert them into direct conversations over WhatsApp or Messenger, where the brand could personally guide them about the treatment, answer their doubts, and help them start their healing journey.

The Problem

  • The brand had no structured Meta Ads campaign running — zero visibility in paid social
  • Potential patients suffering from piles could not find the brand on Facebook or Instagram
  • Competitor Ayurvedic brands were getting all the attention and enquiries from Meta platforms
  • The campaign had to deliver real results — actual messaging conversations — not just views or likes
  • Piles is a sensitive health topic, so the ad had to be written carefully to connect with the right audience
  • The cost per conversation had to be kept as low as possible to make the campaign profitable for the brand

What We Wanted to Do

The goal was clear from the start get people who are suffering from piles and looking for Ayurvedic treatment to directly message Ayurveda Piles on WhatsApp or Messenger. Not just see the ad. Not just click a link. Actually start a conversation

  • Show the Ayurveda Piles ad on Facebook and Instagram to people who are likely to need piles treatment
  • Get as many relevant people as possible to click the ad and send a message to the brand
  • Keep the cost per messaging conversation as low as possible — ideally under ₹25 per conversation
  • Target only people in India who are likely to be interested in Ayurvedic and natural healthcare
  • Use Meta’s Highest Volume bidding strategy to maximize conversations within the available budget
  • Track all results properly using 7-day click attribution to capture the full value of every conversation

What Dizispark Did

Step 1 Set Up the Right Campaign Objective

We chose the Messaging objective in Meta Ads this tells Meta’s algorithm to find and show the ad to people who are most likely to send a message after seeing it. This is different from a traffic campaign or a reach campaign. The entire campaign was optimized by Meta to find people who click and message not just people who see the ad.

Step 2 Created Targeted Ad Creative for Piles Patients

We created ad content that spoke directly to people suffering from piles. The message was clear, compassionate, and solution-focused it told potential patients that there is a natural Ayurvedic treatment available without surgery, without side effects, and they can get all details by simply sending a message. This approach made the ad feel personal and relevant.

Step 3 Used Detailed Audience Targeting

We set up detailed interest and behavior-based targeting on Meta to reach people who are likely to be interested in Ayurvedic treatment, natural healthcare, home remedies, and piles or digestive health. We excluded irrelevant audiences to make sure the ad budget was spent only on the right people those who are most likely to start a conversation with the brand.

Step 4 Set Bid Strategy to Highest Volume — Conversations

We set the campaign to use Meta’s Highest Volume bidding strategy, with the objective of maximizing the number of messaging conversations. This tells Meta to automatically find and serve the ad to people who are most likely to send a message at the lowest possible cost. This is why we achieved an average cost of just ₹20.27 per conversation.

Step 5 Configured 7-Day Click Attribution

We used a 7-day click attribution window for all conversions. This means if someone saw the Ayurveda Piles ad on Monday and sent a message on Friday that conversation is still counted. This gives the campaign the full picture of how many people it is actually converting, rather than missing people who took a day or two to decide.

Step 6 Monitored and Optimized the Campaign Daily

Every day, Dizispark checked the campaign performance how many conversations were coming in, what the cost per conversation was, which ad placements were performing best, and whether any adjustments were needed. Daily monitoring is how we kept the cost at just ₹20.27 per conversation for all 28 days — and how we achieved a 98 out of 100 Opportunity Score from Meta.

The Results

In just 28 days, here is what happened:

In 28 days, 231 people who were suffering from piles and interested in Ayurvedic treatment directly messaged Ayurveda Piles. These were not random people — these were individuals who saw the ad, were interested in the treatment, and took the step of starting a real conversation.

Each conversation cost just ₹20.27. For a healthcare brand in a sensitive category like Ayurvedic piles treatment, this is an extremely strong cost-per-result. Most healthcare messaging campaigns in India average between ₹40 and ₹80 per conversation. Dizispark delivered results at less than half the industry average.

The campaign achieved a Meta Opportunity Score of 98 out of 100. This score is given by Meta’s own system and reflects how well the campaign is structured including audience targeting, bid strategy, ad quality, and overall setup. A score of 98 means the campaign was nearly perfect in every aspect.

The Highest Volume bidding strategy, combined with the 7-day click attribution and the Messaging objective, worked together to maximize the number of conversations at the lowest possible cost. Meta’s AI delivery system found the right people at the right time and Dizispark daily management made sure the campaign stayed optimized throughout.

Real Ad Results Screenshot

Here is the actual screenshot from Meta Ads Manager. These are the real numbers from the campaign that Dizispark ran for Ayurveda Brand Piles.

Meta ads case study

Before & After Dizispark

AreaBefore DizisparkAfter Dizispark
Meta AdsNo Meta Ads running at allFull messaging campaign live on Meta
ConversationsZero direct messages from potential patients231 messaging conversations in 28 days
Cost Per ResultNo paid traffic at all₹20.27 per messaging conversation — very low
Ad ImpressionsBrand not visible in Meta paid resultsAds shown thousands of times to right audience
Right AudienceCould not reach patients looking for Ayurvedic curesAds shown only to people interested in Ayurvedic treatment
Budget ControlNo system to track or optimise ad spendDaily optimization — Highest Volume bid strategy
Opportunity ScoreNo structured campaign98/100 — Near-perfect campaign score on Meta

Key Numbers

  • 231 people suffering from piles directly messaged Ayurveda Piles in 28 days
  • Cost per conversation: only ₹20.27 — well below the industry average for healthcare messaging campaigns in India
  • Meta Opportunity Score of 98 out of 100 — near-perfect campaign health and setup
  • Campaign ran for 28 days with consistent delivery and no significant issues reported
  • Highest Volume bid strategy ensured Meta’s AI maximized conversations within the budget
  • 7-day click attribution captured the full conversion value — every conversation was tracked accurately
  • Ads shown to highly relevant audience in India — people interested in Ayurvedic treatment and natural healthcare
  • Campaign monitored and optimized by Dizispark every single day to keep costs low and performance high

Conclusion

Before Dizispark, Ayurveda Piles had no structured Meta Ads campaign running. People who were suffering from piles and looking for Ayurvedic treatment were not finding the brand on Facebook or Instagram. Other brands were getting all the enquiries. In just 28 days, that completely changed.

We got 231 people to directly message Ayurveda Piles — for only ₹20.27 per conversation. These were real, high-intent people who had seen the ad, found it relevant to their problem, and took the step of starting a conversation. That is the kind of lead that actually converts into a customer.

Getting 231 messaging conversations in 28 days at ₹20.27 each — with a Meta Opportunity Score of 98 out of 100 — shows that Meta Ads works extremely well for healthcare brands when the campaign is set up correctly and managed properly every day. Dizispark did all of this for Ayurveda Piles. And now the brand has a reliable, proven way to get new patient enquiries from Meta every single day.

Want More Patients to Message Your Business?

If you want results like this for your business, it’s time to take action. Stop spending on ads that only give clicks and impressions but no real customers. We focus on what actually matters conversations, leads, and revenue. With the right strategy, your ads can bring consistent, high-quality enquiries every single day. No confusion, no wasted budget, just a clear system that works. Whether you’re in healthcare or any other industry, we can scale what’s already working. Your next growth phase is just one step away. visit Now Dizispark and get more clients.

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Authors

Picture of Ajay Kumar

Ajay Kumar

Performance Marketer specializing in Google Ads, Meta Ads, and high-converting landing pages. He focuses on data-driven strategies to maximize ROI, helping businesses generate quality leads and scale their growth through optimized campaigns and conversion-focused funnels.

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