Client: Dentaface Dental Clinic
Agency: Dizispark Technology
Platform: Google Ads (Smart Campaign and Search Campaign)
Campaign Goal: Clinic Visibility and Patient Enquiries on Google
Campaign Period: 3 Months Active (Jul 2024 to Dec 2025)
Location: Gandhinagar and nearby areas
Industry: Healthcare and Dental Clinic
About Dentaface
Dentaface is a dental clinic based in Gandhinagar. The clinic offers a full range of dental services including routine checkups, teeth cleaning, fillings, root canal treatment, dental implants, and cosmetic dentistry. Like most local clinics, Dentaface had built its patient base through word of mouth and walk ins over the years. But the way people find a dentist has changed completely. Today when someone has a toothache or needs a dental checkup, the first thing they do is search on Google. They type something like dental clinic near me or best dentist in Gandhinagar and they choose from the clinics that appear at the top of the results.
If your clinic is not showing up in those results, you are invisible to hundreds of potential patients every single month. Dentaface came to Dizispark to fix exactly that. They needed to appear on Google when people in their area were searching for dental services and convert those searches into actual clinic visits.
The Challenge
- Dentaface had no presence on Google Ads and was missing patients who were actively searching
- Local dental search is competitive and multiple clinics appear at the top of search results
- The clinic needed to appear at the exact moment someone was searching for a dentist nearby
- Budget needed to be used carefully to avoid spending on irrelevant clicks from outside the service area
- Both awareness and direct enquiry needed to be handled which required two different campaign types
What Dizispark Set Out to Achieve
- Get Dentaface appearing on Google when people nearby search for dental services
- Drive real clicks to the clinic website or Google Business profile for appointment bookings
- Keep the cost per click low and the budget efficient across the 3 month period
- Run Smart campaigns for broad local visibility and Search campaigns for high intent queries
- Build a trackable presence so the clinic could see exactly how many people found them through Google
What Dizispark Did
1 Set Up Two Campaign Types for Full Coverage
Dizispark ran two types of Google Ads campaigns for Dentaface. The main DENTAFACE Smart campaign covered broad local visibility, showing ads across Google Search, Maps and partner sites to anyone in the area who could be a potential patient. A separate Search campaign targeted people typing high intent phrases like dental clinic near me or dentist in Gandhinagar. Together these two campaign types covered both awareness and direct patient intent.
2 Location Targeting to Avoid Wasted Spend
The campaigns were set up with tight location targeting around Gandhinagar and nearby areas. This made sure the ad budget was only spent on people who could realistically visit Dentaface. Showing ads to people in other cities is one of the most common ways local clinics waste their entire Google Ads budget. Dizispark avoided this from day one.
3 Used the Right Keywords for Dental Search
Dizispark researched and selected keywords that real patients use when they need a dentist. These included service specific terms like teeth cleaning Gandhinagar, root canal treatment near me, and dental implants Gandhinagar, as well as general terms like dentist near me and best dental clinic. Negative keywords were also added to filter out irrelevant searches like dental college admissions or dental equipment suppliers which would waste the budget.
4 Wrote Ad Copy That Made People Click
The ad copy was written to build immediate trust. For a dental clinic, trust is everything. Someone searching for a dentist is often anxious about the visit. The ads highlighted what makes Dentaface a safe and reliable choice, experienced dentists, modern equipment, and convenient location. Clear calls to action like Book Your Appointment Today and Call Now for Same Day Consultation helped convert searchers into callers.
5 Monitored and Optimised Weekly
Over the 3 month period the Dizispark team monitored the campaign performance every week. Campaigns that were underperforming like the standalone Search campaign were paused to redirect budget to the main Smart campaign which was delivering the best results. This active management is what kept the average cost per click at just Rs 1.91 across the full account.
The Results
Over 3 months of active Google Ads management by Dizispark, here is what Dentaface achieved
3651 people clicked on the Dentaface Google Ads. Each click cost an average of Rs 1.91. The clinic received 72901 total impressions meaning it appeared in search results almost 73000 times across the 3 month period. The total spend was Rs 6969.37 across all campaigns. The industry average cost per click for dental clinic ads in India typically ranges between Rs 15 and Rs 50 per click.
Dizispark delivered clicks at Rs 1.91 which is between 8 and 26 times cheaper than the standard dental advertising benchmark. That means Dentaface received significantly more patient traffic for the same budget compared to most clinics running Google Ads in India. The main DENTAFACE Smart campaign alone delivered 3645 clicks at Rs 1.90 per click with a 5.01 percent click through rate which is well above the 2 to 3 percent average for local service ads.
Campaign Breakdown
Here is the detailed performance breakdown across all campaigns managed by Dizispark for Dentaface
Live Google Ads Dashboard
Below is the actual Google Ads Manager screenshot showing real campaign data for Dentaface managed by Dizispark Technology.
Before and After
Key Results
- 3651 clicks delivered to Dentaface by Dizispark over 3 months of Google Ads management
- 72901 total impressions on Google Search making Dentaface visible to thousands of local patients
- Average cost per click of Rs 1.91 which is 8 to 26 times cheaper than the dental industry average
- 5.01 percent click through rate on the main campaign well above the local service ad average
- Smart campaign and Search campaign used together for full coverage of patient intent
- Location targeting ensured every rupee was spent on reaching real potential patients in Gandhinagar
- Dizispark actively managed and optimised the campaigns weekly to maintain low CPC and high performance
Conclusion
Local healthcare businesses like dental clinics have one of the clearest use cases for Google Ads. When someone searches for a dentist near me they are ready to book. They are not browsing. They have a need right now and they will call the first clinic that looks trustworthy and relevant. This campaign shows that when Google Ads is set up properly for a local clinic, the results can be impressive.
3651 potential patients found Dentaface through Google who would otherwise have called a competitor. At Rs 1.91 per click the cost of acquiring each new patient inquiry was extremely low compared to any other marketing channel. Dizispark built this campaign from scratch, managed it actively over 3 months, and kept the performance consistent. For Dentaface it means a steady flow of new patient enquiries directly from Google every single month.
Ready to Grow Your Brand
If a local dental clinic can get 3651 clicks at just Rs 1.91 per click, imagine what the right Google Ads strategy can do for your business. At Dizispark, we help clinics and local businesses appear exactly when people are searching for their services on Google. The result is simple: more visibility, more clicks, and more real enquiries from potential customers. If you want your business to show up at the top of Google and start attracting high-intent customers, our team can help you set up and manage the right campaigns.
Reach out to Dizispark today and let’s build a Google Ads strategy that brings real results for your business.
