How Dizispark Got 1312 Clicks for Fun Ryderz Battery Operated Cars in Chennai Use Google Ads

Client: Fun Ryderz
Location: Egmore, Chennai, Tamil Nadu
Agency: Dizispark Technology
Platform: Google Ads Search Campaign
Campaign Goal: Local Visibility and Traffic for Battery Operated Kids Cars
Campaign Period: February 2026 to March 2026 (6 Weeks)
Budget: Rs 665.27 per day
Industry: Battery Operated Ride On Cars for Kids

About Fun Ryderz

Fun Ryderz is a Chennai based store specialization in battery operated ride on cars for children. Located in Egmore, Chennai, Fun Ryderz offers a premium range of kids electric cars that are safe, stylish, and built for performance. Their products are designed for children of all ages and are a popular choice for parents looking for quality ride on toys in Tamil Nadu.

Whether it is a Birthday gift, a Festive occasion, or simply a special treat for a child, Fun Ryderz has ride on cars that combine safety features, realistic designs, and hours of fun. The store carries a wide selection from small battery cars for toddlers to bigger performance models for older kids.

Despite having a strong product range, Fun Ryderz had a challenge that most local businesses face. When parents in Chennai searched on Google for battery operated cars for kids or ride on cars in Egmore, Fun Ryderz was not showing up. They were losing potential customers to competitors and online marketplaces simply because they were not visible on Google. They came to Dizispark to fix this.

The Challenge

• Parents in Chennai searching for battery operated cars on Google were not finding Fun Ryderz
• Large eCommerce platforms like Amazon and Flipkart dominate generic toy searches on Google
• Local search for ride on cars in Egmore and Chennai was not being captured by any paid campaign
• The product is a considered purchase so parents research before buying and need to see the brand early
• Campaign needed to deliver strong results quickly within a 6 week window

What Dizispark Set Out to Achieve

• Make Fun Ryderz visible on Google when Chennai parents search for battery operated cars for kids
• Drive quality clicks from parents in Egmore and Chennai who are ready to explore and buy
• Achieve strong impressions to build brand awareness for Fun Ryderz in the Chennai market
• Target location specific keywords so every rupee was spent reaching local buyers only
• Build a Google Ads foundation that Fun Ryderz can scale with more budget going forward

What Dizispark Did

Step 1 Launched a Location Targeted Search Campaign for Chennai

Dizispark set up a Google Search campaign specifically targeting parents in Chennai and the Egmore area. Location targeting was set tightly so the ads only appeared to people within a reachable distance of the Fun Ryderz store. This made sure every click came from a genuine local buyer and not someone in another city who could never visit the store or receive the product easily.

Step 2 Built Chennai Specific Keywords

Dizispark researched exactly what Chennai parents type on Google when looking for kids ride on cars. Keywords included battery operated cars for kids Chennai, ride on cars Egmore, kids electric car Chennai, battery car for children near me, and best ride on car store Chennai. Gift occasion keywords like birthday gift for kids Chennai were also added to capture parents shopping for special occasions. Negative keywords removed irrelevant clicks from searches like toy car repair or battery car spare parts.

Step 3 Ad Copy Written for Chennai Parents

The ad copy was written specifically for a Chennai parent’s mindset. Dizispark highlighted what makes Fun Ryderz stand out. Premium battery operated cars for kids, safe and stylish designs, available in Egmore Chennai, and suitable for all age groups. The ads also mentioned that parents could visit the store in Egmore or explore the range online. This local specific messaging builds trust much faster than generic ads.

Step 4 Kept Campaign Active and Eligible Throughout

The main Fun Ryderz campaign was maintained in Eligible status throughout the 6 week period. Dizispark monitored performance weekly, adjusted keyword bids where needed, and made sure the daily budget of Rs 665 was being spent on the best performing keywords. Any keyword that was generating irrelevant clicks was paused immediately to protect the budget.

Step 5 Focused on Building Local Brand Presence

Beyond just clicks, Dizispark focused on making Fun Ryderz a recognizable Name in Chennai Google searches. Over 1 lakh impressions in 6 weeks means that thousands of Chennai parents saw the Fun Ryderz Name on Google while searching for kids products. This kind of local brand awareness is very difficult to build through any other channel at this cost and speed.

The Results

In just 6 weeks from February 2026 to March 2026 the Google Ads campaign delivered these results for Fun Ryderz in Chennai

1312 parents in Chennai clicked on the Fun Ryderz Google Ad and visited the website or store page. The ad appeared on Google over 1 lakh 9 thousand times building strong local awareness for the Fun Ryderz brand in Egmore and Chennai. Each click cost Rs 6.12 on average and the total campaign spend was Rs 8034.87 across 6 weeks.

For a local specialty store like Fun Ryderz this is a very strong result. Before this campaign no parent in Chennai searching for battery operated cars on Google would have found Fun Ryderz. After 6 weeks of Dizispark managing their Google Ads, the brand had over 1 lakh impressions and 1312 potential buyers visiting their page. That is real business impact from a focused local campaign.

Battery operated kids cars are a high consideration purchase. Parents research before buying. Many of those 1312 visitors will come back to make a purchase, visit the Egmore store, or share the brand with other parents. The value of this campaign extends well beyond the 6 week window.

Live Google Ads Dashboard

Below is the actual Google Ads Manager screenshot showing the real campaign performance data for Fun Ryderz managed by Dizispark Technology.

Before and After

Key Results

• 1312 clicks from Chennai parents delivered to Fun Ryderz by Dizispark in just 6 weeks
• 1 lakh 9 thousand impressions making Fun Ryderz visible to Chennai parents on Google
• Average CPC of Rs 6.12 efficient for a premium battery operated kids car brand
• Total spend of Rs 8034.87 across a focused 6 week local campaign
• Location targeting ensured every click came from genuine buyers in Chennai and Egmore area
• Chennai specific keywords captured parents searching for battery operated cars near them
• Dizispark built a strong Google Ads foundation for Fun Ryderz ready to scale further

Conclusion

Battery operated ride on cars are a product that parents actively search for on Google. Especially in a city like Chennai where parents look for quality kids products from trusted local stores. Fun Ryderz had exactly what these parents were looking for. The only problem was that nobody could find them on Google.

This campaign solved that problem. In 6 weeks Dizispark made Fun Ryderz visible to over 1 lakh searches in Chennai and brought 1312 potential buyers to their page. For a local store in Egmore that is a significant number of new customer touchpoints that would never have happened without Google Ads.

The next step for Fun Ryderz is to scale this campaign with a higher budget, add more product specific ad groups for different car models, and run a retargeting campaign to bring back the 1312 visitors who already showed interest. The foundation that Dizispark built is ready for that growth.

Ready to Grow Your Brand with Google Ads

This campaign got 1312 clicks and over 1 lakh impressions for Fun Ryderz in just 6 weeks. Every click came from a real parent in Chennai who was already searching for exactly what the store sells.

That is what a well built Google Ads campaign does. It puts your business in front of the right people at the right moment.

If your store is not showing up on Google right now, you are losing customers to competitors every single day.

Dizispark can fix that. We set up, manage and optimise Google Ads for local businesses across India so you stop missing the customers who are already looking for you.

Get in touch today and let us build your campaign. Visit Now Dizispark