Client: (Client Name Confidential)
Agency: Dizispark Technology
Platform: Meta Ads – Facebook & Instagram Messaging Campaigns
Campaign Goal: Get genuinely interested traders and investors to start a conversation about [Service / Course / Offer]
Campaign Period: [09/09/26 – 09/10/26]
Total Spend: ₹3,580.01 (across 2 campaigns)
Industry: Stock Market – [Trading Education / Advisory / Broking Services]
Table of Contents
ToggleAbout the Client
The client is a stock market business offering Service to traders and investors across India. Interest in the stock market keeps growing, and so does the competition. Brokers, educators and advisors all fight for attention on Facebook and Instagram, often with similar offers and similar promises. The client needed a reliable way to reach serious, interested people online and start real conversations with them, without wasting budget on people who were never going to engage. They brought us in to build that system.
The Problem
Stock market is a trust-driven category. People are careful about who they speak to when money is involved, so the ad had to feel credible and clear enough to make someone stop scrolling and reach out. At the same time, Meta applies strict rules to finance-related advertising, so the creative and the message had to be handled carefully from the start.
The client also had a modest daily budget. Every rupee had to go towards people who were actually interested, and the campaign had to prove it could start real conversations rather than collect likes, views or low-quality clicks that never turn into customers.
What We Wanted to Do ?
The goal was to get interested traders and investors to message the client directly, instead of scrolling past another finance ad. That meant being disciplined about the audience and offer from the first day. We also wanted to keep the cost per enquiry as low as possible so the limited budget stretched further, and to run the campaigns in a way that showed us clearly what was working so that we could improve on it. The objective was to give the client a steady flow of enquiries that the team could follow up on the same day.
What Dizispark Did ?
Step 1 Built Focused Messaging Campaigns
We set up campaigns with a single clear objective: start conversations with interested people. Instead of mixing many goals, we concentrated the budget on one outcome that the client’s team could act on straight away.
Step 2 Ran a Second Campaign to Improve Results
After the first campaign gave us data on what people responded to, we launched a second campaign built on those learnings. This let us compare the two side by side and move budget towards the approach that worked better.
Step 3 Targeted the Right Audience
We used careful audience targeting so spend reached people with a real interest in the stock market, rather than a broad, generic audience.
Step 4 Created a Clear, Compliant Ad Creative
The creative was [a short video / image ads] that explained the offer clearly and made the next step obvious. We kept the message factual and avoided any promise of profit or returns, in line with Meta’s advertising rules for financial services.
Step 5 Used Messaging to Cut Friction
Instead of sending people to a slow website or a long form, the ads opened a direct message conversation. Someone interested could ask a question in a single tap, and the team could reply while the interest was fresh.
Step 6 Tracked and Optimised Daily
We monitored impressions, reach, cost per conversation and daily spend throughout, and adjusted what was not performing. This hands-on tracking is what brought the cost per enquiry down to ₹21.62 in the second campaign.
The Results
Here is what the two campaigns delivered:
| 147Total EnquiriesReal message conversations started across both campaigns | ₹24.35Average Cost Per EnquiryTotal spend divided by total enquiries |
| 26,387Total ImpressionsCombined across both campaigns | ₹3,580.01Total SpendAcross both campaigns |
| ₹21.62Best Cost Per EnquiryAchieved by the second campaign | 24% LowerCost ImprovementSecond campaign vs the first |
Campaign-by-Campaign Breakdown
| Metric | Campaign 1 | Campaign 2 |
| Enquiries (Messaging Conversations) | 60 | 87 |
| Cost Per Enquiry | ₹28.31 | ₹21.62 |
| Daily Budget | ₹200 | ₹200 |
| Amount Spent | ₹1,698.66 | ₹1,881.35 |
| Impressions | 14,768 | 11,619 |
| Reach | 9,558 | 5,779 |
Together, these numbers tell a clear story: for a total spend of ₹3,580.01, the two campaigns generated 147 direct conversations with interested people. The second campaign delivered 87 enquiries at ₹21.62 each, which is about 24% cheaper than the first campaign’s ₹28.31, and it did so on a similar spend. That improvement is the point of running campaigns this way. Each round gave us data, we used it to build a better version, and the cost per enquiry fell while the number of enquiries went up.
Real Ad Results Screenshot
Here is the actual screenshot taken directly from Meta Ads Manager, showing the real, unedited performance numbers from the campaigns.

Real Meta Ads Manager data –Managed by Dizispark
Before & After Dizispark
| Area | Before | After |
| Ad Campaigns | No structured Meta Ads campaigns | 2 focused messaging campaigns |
| New Enquiries | No steady flow of online enquiries | 147 message enquiries |
| Cost Per Enquiry | No reliable cost-per-enquiry data | ₹24.35 average, down to ₹21.62 in the best campaign |
| Visibility | Limited online visibility | 26,387 impressions on Facebook & Instagram |
| How Enquiries Came | No direct online enquiry channel | People started a message conversation directly from the ad |
| Budget Used | No tracked digital ad budget | ₹200/day per campaign, ₹3,580.01 in total, with daily tracking |
Key Numbers
Across both campaigns, 147 people started a message conversation with the client, which reflects real interest given that each person had to take a deliberate step to reach out. The total spend was ₹3,580.01, at an average cost of ₹24.35 per enquiry. The first campaign produced 60 enquiries at ₹28.31 each, and the second produced 87 enquiries at ₹21.62 each, an improvement of about 24%. Together, the campaigns recorded 26,387 impressions on a budget of ₹200 per day for each campaign.
Conclusion
The stock market is a crowded and trust-sensitive category, and many businesses spend heavily for few serious enquiries. A focused campaign, aimed at the right audience and built to start conversations, can change that.
With a total spend of ₹3,580.01, the campaigns brought in 147 people who started a direct conversation with the client, each one arriving at an average cost of just ₹24.35. By building the second campaign on what the first one taught us, we brought the cost per enquiry down to ₹21.62.
Every one of those 147 conversations is a real person who was interested enough to reach out. The client can now follow up with each of them directly, answer their questions and turn genuine interest into customers.
Dizispark made this happen for a stock market business, and the same approach can be applied to any trading educator, advisor, broker or finance business looking to build a real online enquiry pipeline. The right offer, shown to the right audience, tracked closely from day one, is what produces the right result.
Ready to Turn Ad Spend Into Real Enquiries?
Dizispark builds and runs Facebook & Instagram campaigns for stock market and finance businesses across India. These are not generic templates, but campaigns built around your specific offer, audience and budget.
- A campaign strategy built around your business, not a copy-paste template
- Precise audience targeting, so you only pay to reach people you can actually serve
- Daily monitoring and optimisation, never set and forget
- Clear, transparent reporting, so you always know your real cost per enquiry
For this client, that meant 147 real enquiries at an average of just ₹24.35 each.
Let’s build the same kind of system for your business. Reach out for a free consultation – no obligation, just a clear look at what’s possible for your budget.
Website: https://dizispark.com/
WhatsApp / Call: 6287 623 081 | We work with stock market
